How Norefjell Ski & Spa uses Munu Analytics to drive their best season yet

How Munu's restaurant analytics tool helped Norefjell Ski & Spa achieve the highest average check on record across five F&B outlets

Norefjell Ski & Spa set an ambitious target: deliver the best F&B ski season in years. To get there, they needed more than full restaurants — they needed to understand their guests’ spending patterns. Using Munu Analytics, the team built a data-driven upselling playbook across all five outlets, tracking results in real time and turning peak-season traffic into tools and insights to hit that target.

Highest on record
Average check across all five food and beverage outlets
~28.5%
Of all revenue growth came from higher guest spend — not just more guests

The improvements show what happens when operational data and a clear strategy work together, with committed leadership and a team that acts on insight.

How they did it

A December 2025 strategy session revealed a clear pattern: traffic was already strong, but average spend per guest had untapped potential.

By connecting POS data from all five outlets to a shared real-time dashboard in Munu Analytics, the team gained full visibility into order values, sales mix, and attachment rates — not as end-of-month guesswork, but in real time.

The data pointed to five targeted initiatives:

  • Premium wine sales
  • Beverage packages
  • Food attachments & premium sides
  • Non-alcoholic upgrades
  • New cocktail menu

Every initiative was tracked live, allowing the team to see what worked quickly and adjust along the way. Upselling targets are now set on a monthly basis.

What comes next

With revenue in strong shape, attention is now turning to the cost side. Cost prices are being completed outlet by outlet, unlocking real insight into food cost percentages and contribution margins.

For a seasonal property like Norefjell, precision in purchasing is as valuable as excellence in selling. The same data discipline that drove the upselling results this winter is now being pointed at the cost base.

Built for Hospitality Growth

Munu is the operational backbone for restaurants, bars, and hotel groups. One cloud platform for POS, analytics, and control.

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