Son Spa

  • Solution
Discover how Son Spa using Munu analytics boosts performance with data-driven decisions and personalized training plans.

“Great to see the changes we made this summer had an impact” – Ann Jeanette, General Manager at Son Spa

Son Spa’s goal with analytics was to get the team to work more data-driven; making decisions based on facts instead of assumptions and setting personalized employee training plans based on analytics.

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Action Plan:
Using the new dashboard, Son Spa now gets real-time insight into sales, menu performance, and guest behavior setting actions and targets based on Insights

Results:

🍷 25% increase in starter and snack sales in July 2025 after identifying the opportunity in bar snacks for wine-drinking guests

📈 Food sales, which had dropped last year, are now back on track

🥂 New menu additions like Wine by the Glass and Limoncello Spritz are showing strong growth

🛒 Web-shop activation generated 35,000 NOK in revenue

💌 44% increase in returning customers compared to the previous period

Next steps:
They are now working on tracking waste to uncover even more opportunities & the Restaurant Manager Karoline has set an upselling competition to boost sparkling wine sales this September!

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